Audacy announces that Magic 106.3 (WSPA-FM) the Upstate’s uncontested, true adult contemporary station, has switched to an all-holiday music format, powered by Crumbl Cookies, the Upcountry History Museum, Upstate Holiday Lights, and the Trans-Siberian Orchestra. The station will return to its regular format on January 1.
“Magic 106.3 is The Upstate’s Christmas Station,” says Dave Jackson, Brand Manager for Magic 106.3, Audacy Greenville-Spartanburg. “Embrace the magic of the holiday season as we fill your ears with warmth and your hearts with cheer around the clock. May the festive melodies guide you through this enchanting time of year whether you’re listening on your radio around the Upstate, or nationwide on the Audacy app and your smart speakers!”
Magic 106.3 will play beloved classics from Taylor Swift, Mariah Carey, N’SYNC, Dean Martin, Kelly Clarkson, Trans-Siberian Orchestra, Michael Bublé, Harry Connick Jr., and more.
Listeners can tune in to Magic 106.3 (WSPA-FM) in Greenville on-air, as well as nationwide on the Audacy.com app and website. Fans can also connect with the station on social media via Facebook, X, and Instagram.