Anticipation began to build for luxury pop-up Bal Harbour Shops in late July when the city of Greenville announced its impending arrival.
The installation at Haywood Mall comprises 32 shipping containers housing roughly 10 luxury-brand shops, as well as a fine dining eatery called The Whitman. A grand opening is planned Aug. 24 from 11 a.m. to 7 p.m. It will remain in Greenville for eight weeks.
It follows a model set by shopping center Bal Harbour Shops which first formed by Stanley Whitman in 1965 at the site of a former World War II Army barracks in Bal Harbour, Florida. The Whitman family still owns the lifestyle conglomerate, led by Stanley’s grandson Matthew Whitman-Lazenby.
“The big idea here – other than creating a shopping center out of shipping containers – was trying to was trying to bring [high-fashion products] to markets where we could substantiate to the participating retailers that their customer was clearly there but didn’t have access to their product,” Whitman-Lazenby said.
Other locations for the pop-ups include Raleigh, North Carolina and Sarasota, Florida.
Midway through its stay, the brands will switch, offering visitors an opportunity to experience other shops.
Participating designers include:
- Tiffany & Co.
- Dolce & Gabbana
- Balmain Paris
- Veronica Beard
- Golden Goose
- Lanvin
- Etro
- Assouline
- Santa Maria Novella
- Scanlan Theodore
- Eleventy
Tiffany & Co. is an anchor and will remain the full eight weeks.
Whitman-Lazenby said part of the appeal for the brands has been a movement of wealth since the 2020 pandemic, creating an opportunity for high-end brands in new locations.
“There’s been this this reallocation and distribution of wealth,” Whitman-Lazenby said. “Lots of brands want to tap into that and find those folks that that are in these markets.”
The business offers a personal shopping team that can facilitate purchase of items available at any of its roughly 110 stores, including those not available at the pop-up.
The flagship store in Florida includes food and beverage concepts like Avenue 31 or Makoto. The pop-up brings a taste of that experience with The Whitman.
The team partnered with Constellation Culinary for a 250-seat restaurant will have both indoor-outdoor dining components.
Haywood Mall is located at 700 Haywood Road, east of downtown Greenville near Interstate 385.
Aesthetics
Bal Harbour Shops brought palm trees, koi ponds, fountains and foliage or Greenville to evoke the tropical atmosphere found in the South Florida location.
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